Employees are your key ingredient in the new social era.

Last week, SASI CEO Liz Bullock participated in a webinar with SocialChorus CEO Greg Shove on how brands can empower their employees to become advocates. Liz shared case studies on innovative companies that have tapped into the enormous potential that already lies within the walls of their own businesses.

For example, Cisco has found that their employees:

· Have 10x more followers than the Cisco corporate accounts.

· Share 29% more links about the company than the corporate accounts.

· Reach 2x more people than the corporate accounts.

Watch the webinar, or view the slideshow for more great advice on how and why to empower your employees.